In the process of shaping an idea for a product and developing it to its final phases, product design is one of the most essential steps. Think about it like this: it’s what makes your product intuitively appealing, self-explicatory, and unique. However, you need to have a good products design strategy, or else you may fail at designing something effective and powerful.
Building a successful product design requires strategic planning and wise decision-making. In addition, it’s important that you follow certain rules and take things one step at a time. If you’re not sure what we’re talking about, but you’d like to learn about it, just keep reading.
Here are the 6 steps you need to follow to build a successful product design.
1. Define Your Product
Product design requires that you start from scratch and go into deep thinking about the very essence of your product.
Even the seemingly simplest products like a hand soap bar have a much complex purpose than simply making your hands clean.
Therefore, you need to analyse your product from different angles and define it by answering the following questions:
- What is its purpose?
- Why is it special or different than other similar products?
- What type of problems does it solve?
- Who is it for?
- What features make it so good?
Once you know the answers to all these questions, you can rest assured you’ve defined your product completely and are aware of the message you want to send to your potential customers.
That message needs to visible in your design.
2. Spy on Your Competitors
Let’s make it clear right away, we’re not suggesting you’re supposed to steal product design ideas form your competitors.
However, we are suggesting that you should do some research in order to learn from others and contribute to your own product design process.
Therefore, if you’re developing a design for body butter, it can’t be harmful to you to:
- find the top 5 competing body butter manufacturers
- define their top selling product
- analyse their designs in terms of colours, fonts, images, etc.
You might be able to see a pattern, pin down some crucial features or simply decide to be completely different and do something opposite.
Either way, it’s useful to do a bit of market research.
3. Aim for Simplicity
After all the planning and research, it’s time that you actually start designing the product.
Psychologists and scientists have agreed that designers from all industries need to pay close attention to cognitive fluency. It is the ease with which our brains process information (Forbes).
In terms of product design, cognitive fluency stands for:
If the design of a product is simple and easy to understand, there’s the idea that the product itself is easy to understand and use.
Avoid using complicated terminology or a complex design.
Removing anything that’s unnecessary or complicated will appeal to your potential customers, making them more willing to buy the products.
Make the design minimalistic.
The product needs to speak for itself and get the message across without making the customer read all the labels.
Use images instead of words and create associations instead of writing long product descriptions.
This strategy will ensure the product design you go for is appealing to the customers because it makes them feel safe, as well as almost familiar with the product.
4. Use Colour Psychology
Colours play an important role in the way we perceive things, or process and understand information. You need to make use of colour psychology and apply it to your product design strategy to ensure the best possible results.
Let’s take a look at some fact about colours and how colour psychology defines each colour:
Blue represents peace, relaxation, and serenity. It can be used for products such as bath bombs, bath candles and other product you use to pamper yourself and relax.
Green is the colour of nature and often associated with health. It could suit a product made out of natural ingredients or something handmade.
Black symbolises luxury and high-quality. It’s the perfect colour for beauty products you apply for special occasions to help you feel uplifted, special, and sensational.
White is the colour of purity, positive energy, and cleanness. You can make it a dominant colour for products such as face cleaners, micellar waters, different types of soaps and similar products.
You can learn more about colour psychology and how colours affect our minds. Then use that knowledge to build a killer product design.
5. Test it
It’s always a good idea to not put all your eggs in one basket. Therefore, if you’re struggling to choose between different designs, you can test them out.
Create both versions of the product design and test them with real users.
Make sure the participants are randomly divided into two groups and have to evaluate the product designs according to the exact same aspects.
It will help you see which design works better, and why.
6. Be Consistent
Finally, you need to ensure you’re consistent with your ideas during the entire process of product design.
That means that everything about your product design needs to be in accordance with one and the same idea you’ve started with:
- the colours
- the fonts
- the vocabulary
- the images
- the complexity
Make sure all the elements work together to get your initial message across. In addition, if you need help with writing product descriptions check out these editing service reviews.
Developing and building a successful product design is about having an idea, or a vision, and slowly making your way to its realisation. It’s important that you stay focused during the entire process and follow each of the steps with the same enthusiasm and energy.
Use the advice given above and start building a product design that won’t let you down.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their name in the online world.
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